MARKETING RESEARCH SOURCES
at Ablah Library

American FactFinder
URL: http://factfinder.census.gov/servlet/BasicFactsServlet
American FactFinder, a service of the U.S. Census Bureau, includes the following features: Search functions to help you quickly locate any type of information that’s available in FactFinder; Basic Facts, where you can find Quick Tables and Geographic Comparison Tables for Population and Housing data, Quick Reports for Economic data, and predefined Thematic Maps; Geographic Comparison Tables to help you compare data for different geographic areas; Detailed Tables that provide data experts with easy access to all tables and maps for each summary file; Data Sets, where you can access all available tables for the Decennial Censuses for 1990 and 2000, American Community Survey for each year it has been conducted, and the Economic Census for 1997; Reference Maps that display the boundaries of Census geographic areas, and Thematic Maps that display data items graphically. Click here for user's guide.

Federal Government Census Information (Years ending in "0")
General U.S., Kansas, and Wichita volumes are in Government Documents Reference.
Other volumes are in Government Documents Stacks.

1) Summary Population and Housing Characteristics.

C3.233/18:990 CPH-1-state#
GOVERNMENT DOCUMENTS STACKS (KANSAS VOL. IN DOC. REF.)
Information: Population and housing unit counts, and summary statistics on age, sex, race, Hispanic origin, household relationship, units in structure, value and rent, number of rooms, tenure, and vacancy characteristics.
Areas covered: U.S., States, DC, Puerto Rico, Virgin Islands and local government units.

2) Summary Social, Economic, and Housing Characteristics.

C3.223/23:990 CPH-5-state#
GOVERNMENT DOCUMENTS STACKS (KANSAS VOL. IN DOC. REF.)
Information: Statistics generally on sample population and housing subjects.
Areas covered: U.S., States, DC, Puerto Rico, Virgin Islands and local government units.

3) General Population Characteristics.

C3.223/6:990 CP-1-state#
GOVERNMENT DOCUMENTS STACKS (KANSAS VOL. IN DOC. REF.)
Information: Detailed statistics on age, sex, race, Hispanic origin, marital status, and household relationship characteristics.
Areas covered: U.S., States, DC, Puerto Rico, Virgin Islands, and places of 1,000 or more inhabitants.

4) General Housing Characteristics.

C3.224/3:90-CH-1-state#
GOVERNMENT DOCUMENTS STACKS (KANSAS VOL. IN DOC. REF.)
Information: Detailed statistics o units in structure, value and rent, number of rooms, tenure, and vacancy characteristics.
Areas covered: U.S., States, DC, Puerto Rico, Virgin Islands, and places of 1,000 or more inhabitants.

5) Census Tracts.

C3.233/11:990/CPH-3-M.S.A. #
A separate volume is devoted to each M.S.A., together with a packet of maps for the M.S.A. The data includes social and economic characteristics for persons and households, together with housing data. Volumes are also available which cover areas laying outside M.S.A's.

County Business Patterns (Annual)
C3.204/3
Government Documents
URL: http://www.census.gov/ftp/pub/epcd/cbp/view/cbpview.html
County Business Patterns is an annual series that provides subnational economic data by industry. The series is useful for studying the economic activity of small areas; analyzing economic changes over time; and as a benchmark for statistical series, surveys, and databases between economic censuses. The series serves various business uses such as analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets. The data are also used by government agencies for administration and planning.

Statistical Abstract of the United States (Annual)
Pr40.9:year
URL: http://www.census.gov/compendia/statab/
Latest in Quick Reference; earlier in Documents Stacks
This source provides statistical summaries from governmental and non-governmental sources on the industrial, social, political, and economic organization of the United States. Assists in identifying more comprehensive sources for statistical information.

Kansas Statistical Abstract (Annual)
HA 383 K2x
Latest in Quick Reference; earlier on 3^rd Floor
URL: http://www.ipsr.ku.edu/ksdata/ksah/
Covers seventeen different categories of information including population; vital statistics and health; housing and construction; employment and earnings; personal income; banking and finance; state and local government finances and employment; courts; crime and public safety; communications; transportation; agriculture; mining and mineral products; and manufacturing.

Center for Economic Development and Business Research
URL: http://webs.wichita.edu/?u=CEDBR&p=/index/
The Center for Economic Development and Business Research, housed in Wichita State
University's W. Frank Barton School of Business, collects, analyzes, and disseminates information to support the activities of state and local government, business, and economic development organizations. The primary focus is on applied research and data base development relevant to the economic health of service areas. Research and service activities undertaken by the Center provide a vital link between WSU and the metropolitan community. The primary service area is the Wichita M.S.A. and the South Central Kansas region. The secondary service area is the state of Kansas. Cities across the U. S. similar to the Wichita M.S.A. are also target service areas.

Market Share Reporter (Annual)
HF 5410 M35
Latest on Index Table 5; earlier in Reference Stacks
(Library has 1994-1995, 1997, 1999-2003)
The Market Share Reporter is organized into chapters by 2-digit SIC categories. The 2003 volume contains over 2,000 entries covering the years 1996 through 2002. Data on companies, products, and services is included. The data is compiled from periodical literature and market research studies, and is sometimes presented in both in tabular and graphic formats. The information is available electronically in the "Rankings" Content Area ("Market Share" tab after search) of  proxy.wichita.edu/login?url=http://galenet.galegroup.com/servlet/BCRC?ste=26&srchtp=adv&locID=ksstate_wichita.

World Market Share Reporter (Annual)
HF 5410 W67
Latest on Index Table 5; earlier in Reference Stacks
(Library has 1995/96-1997/98, 1999/2000, 2001/2002)
The World Market Share Reporter is a compilation of global market share data. The 1996/97 volume contains 1,680 entries covering the years 1991 through 1995. Data is derived primarily from periodical literature. The layout is similar to the "Market Share Reporter" above. The information is available electronically in the "Rankings" Content Area ("Market Share" tab after search) of  proxy.wichita.edu/login?url=http://galenet.galegroup.com/servlet/BCRC?ste=26&srchtp=adv&locID=ksstate_wichita.

Wichita (Sedgwick County, Kansas) City Directory (Annual)
F 689 W6 A18
Latest in Reserve Room; earlier on 3^rd Floor
This directory contains an alphabetical listing of the residents of Wichita which includes the person's occupation and address; a listing of persons arranged by street address which includes the person's telephone number; and a numerical listing of telephone numbers with their possessors.

ReferenceUSA
URL: http://www.referenceusa.com  (available only in the University Libraries)
The ReferenceUSA database contains, in module format, detailed information on more than 13 million U.S. businesses. Includes data on a company’s address, whether parent of subsidiary, telephone/fax numbers, number of employees, estimated sales, a credit rating code, SIC and NAICS Codes, and corporate officer's name, title, and gender. Information is obtained from Yellow Page and Business White Page telephone directories; annual reports, 10-Ks and other SEC information; Continuing Medical Education (CME) directories; federal, state, provincial and municipal government data; Chamber of Commerce information; leading business magazines, trade publications, newsletters, major newspapers, industry and specialty directories; and postal service information, including both U.S. and Canadian National Change of Address updates. Phone call verifications are made each year, and businesses with one hundred or more employees are phone-verified at least twice a year.

Business & Company Resource Center ....
URL: proxy.wichita.edu/login?url=http://galenet.galegroup.com/servlet/BCRC?locID=ksstate_wichita (on-campus/Shocknet2/PIN access only)
1982 - current
Business & Company Resource Center indexes over 950 business periodicals. These include scholarly journals, general business magazines, trade publications, and local business publications. The full text of articles is available for roughly half the titles indexed. The full image (via Adobe Acrobat) is also available for many titles. In addition, citations and full text articles may be emailed to user provided address. BCRC also includes detailed company histories, investment reports, company rankings, and industry overviews.

ABI/INFORM
URL: http://proxy.wichita.edu/login?url=http://proquest.umi.com/login?COPT=REJTPTE3MjErMysxNmJjJklOVD0wJlZFUj0y&clientId=328 (on-campus/Shocknet2/PIN access only)
1971 - current
ABI/INFORM provides indexing to over 900 business trade journals, magazines, and journals, and for each entry an abstract of the article is included. Full text is available for approximately half the titles indexed. As with paper indexes, you may search by specific subject terms. Also, individual words and phrases may be searched for in the titles of articles or in their abstracts. This allows for information on very detailed concepts and rarely mentioned companies to be located quickly. Results may be printed, emailed, or downloaded to a disc.


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